Personalization

Parcel's personalization features allow you to preview your email with dynamic variables.

Render your email with templating languages to preview your content with dynamic variables.

Liquid

Preview your email with Liquid variables. While in beta, this feature is free for everyone to use.

Liquid markup language is developed by Shopify and is open source.

To successfully render Liquid in Parcel, you will need to ensure the values you are attempting to render, are correctly wrapped in a {{ }} tag, and referenced under the Personalization tab. Once both are in place, you can render Liquid on and off by toggling the icon at the top of your preview navigation.

Screenshot showing the personalized rendering in the navigation
Screenshot showing the personalized rendering in the navigation

To set test data, add the dynamic values as JSON under Personalization.

Screenshot showing details and un-rendered Liquid
Screenshot showing details and un-rendered Liquid

Once Liquid rendering has been toggled on, you'll see your test data is now populated into your email preview.

Screenshot showing details and rendered Liquid
Screenshot showing details and rendered Liquid

Customer.io

Preview your email with Customer.io variables. While in beta, this feature is free for everyone to use.

Customer.io personalization support is based on the Liquid templating language that Parcel also supports. Some Customer.io tags and filters are mocks and may return fake values. These are for previewing purposes only.

Handlebars

Preview your email with Handlebars variables. While in beta, this feature is free for everyone to use.

Handlebars is developed by Yehuda Katz and is open source.

To successfully render Handlebars in Parcel, you will need to ensure the values you are attempting to render, are correctly wrapped in a {{ }} tag, and referenced under the Personalization tab. Once both are in place, you can render Handlebars on and off by toggling the icon at the top of your preview navigation.

Iterable

Preview your email with Iterable variables.

Iterable's personalization engine is built off of [Handlebars])https://support.iterable.com/hc/en-us/articles/205480365-Using-Contact-Properties-Event-Properties-and-Handlebars-Logic), and contains small intricacies that separate it from the base Handlebars. If you are using Iterable as your ESP, we recommend using this specific engine to validate your emails.