Store alt text with your images
Parcel has released a new feature that enables creators to store default alt text on images that exist in their dashboard, and when added to emails the default alt text will be included automatically.
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Parcel's New Color-Contrast Checker
Learn about Parcel's new color-contrast checker, a feature that helps email designers ensure their designs meet WCAG 2 AA compliance. This accessibility checker makes it easy to analyze the foreground and background color of emails and provides a pass or fail result based on the guidelines. As always, Parcel is committed to making email design more accessible and inclusive.
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Onboarding results: Text-based vs. designed emails
An A/B test comparing text-based emails to designed ones found that while the designed emails had a higher click-through rate, the text-based emails resulted in more 1:1 communication and higher intent to convert to a paid subscription.
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Gmail and background images
We've noticed certain Gmail instances have dropped support for background images. Here are our current workarounds.
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Why we’re prioritizing templating language validation
Parcel is building out support for surfacing templating language errors, in addition to supporting personalization engine previewing capabilities.
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Preheader spacing
Read about the latest way to create spacing after the email preheader. This update supports changes made to AOL, Yahoo, and iOS 16.4 which all stopped support the previous code.
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UI Updates: Insert Menu, Persistent Files, and Actions
Discover how open files are now persistent, making it easier to pick up where you left off. With the new Insert menu, you can quickly add components and snippets to your workspace with just one click. Plus, find out how Actions in the top navigation bar can help you more easily access commands without using keyboard shortcuts.
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We're getting rid of pause
After a year of giving subscribers the option to pause email subscription for a month, we're removing it. Here's what we learned.
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Accessibility Checker Transformer
Parcel's new accessibility transformer applies auto-improvements to your source code.
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Is VML accessible?
VML, largely supported by Windows Outlook has three key use cases. This is how you can leverage VML with accessibility in mind.
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Accessibility checker updates
Parcel has updated the accessibility checker to include new rules that will ensure your email content can be consumed by any subscriber.
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April 2023 Windows Outlook Changes
If you are actively coding for Windows Outlook, the latest April 2023 updates require attention to ensure you are coding for accessibility.
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IP over Avian Carrier
Looking to send 300gb of data quickly? Parcel now offers pigeons, translating your IP faster than ever.
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HowToTarget
We're welcoming HowToTarget to the Parcel tools suite, and are looking forward to continuing to curate individual targeting solutions for email clients alongside the community.
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Gmail Annotations
Gmail annotations are a unique opportunity for brands to stand out in the Promotions Tab with carousel imagery, deals, expiration dates, and more. Here's how to bring them into your own email campaigns.
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Impacted by layoffs? Parcel would like to help.
If you've been impacted by layoffs, Parcel would love to offer 3-months of Parcel Pro at no cost. Come learn to code, develop a portfolio, or build out emails in preparation for your next opportunity.
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Scroll My Email
Create a GIF of your email scrolling, perfect for presentations and internal sharing.
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Email-ready video thumbnails
Trying to embed a video in an email and need to hack a workaround? Create an email-ready video thumbnail in minutes to easily insert into any email.
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Emulated dark mode support
Simulate dark mode without media queries present in your HTML, available on all Parcel plans.
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Parcel joins Customer.io
Parcel has been acquired by Customer.io, and will join Customer.io’s mission in building the best email coding platform available.
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Parcel 2.0
Parcel has launched a set of new features today, including free trials, inbox previews, and real-time collaboration.
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examine.email
Curious to know what infrastructure sent a specific email? Use examine.email to inspect the raw source of your email file to determine what tool kit powered it!
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Email Markup Consortium
Parcel is excited to announce support and sponsorship of the Email Markup Consortium, a new community-led initiative working towards better email standards.
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🏳️🌈🏳️⚧️ Pride Month 🏳️🌈🏳️⚧️
During the month of June, Parcel will allocate another 1% of revenue to additional charities in support of Pride Month.
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Achievements
Track milestone moments with Parcel achievements, your new favorite surprise notification that you're on the right track.
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Email Preferences
Parcel's new email preference center allows you to pause, opt-out, or fully unsubscribe from Parcel email notifications — leaving you fully in control with how we communicate with you.
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MJML + Parcel = ❤️
Parcel now supports MJML! Code your emails the exact same way you would with HTML, but now with MJML.
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No vendor lock-in
Export your entire Parcel workspace so that your craft goes with you, and you never feel locked into creating emails in Parcel.
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Import from your ESP into Parcel
Don't want to download an EML file? Import your emails directly from your ESP into Parcel now!
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!important tips
We've kicked off our weekly newsletter! Important tips will land in your email weekly, highlighting an important email related tip.
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Transformers are now configured for each email
Transformers can now be configured on a per-email basis, replacing the previous account-wide global preference.
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Accessibility tools for everyone
Your emails are only successful if your user base is not only able to receive them, but also digest them. With Parcel's free accessibility checker, you can ensure you aren't crafting emails just for the able-bodied.
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Parcel is out of beta!
Parcel is no longer in beta! Create a Parcel account, with up to 50 free emails for you to use.