The story

During my time working as a Developer Advocate in the email industry I got frustrated with the tools that were available for email development and as I got deeper into the email community I realized I wasn't alone. The idea of working on this problem rattled in my head for a couple of years until finally in July of 2020 I put pen to paper – or rather put fingers to keyboard – and started working a code editor for email that would eventually become Parcel.

Since then, Parcel has been used to create emails for some of the largest brands in the world. It's changed a lot since then but the goal is the same – help email developers, designers, and marketers create high-performing, creative emails.

Parcel is bootstrapped with no venture capitalist backing or external funding. We're a small team, here to serve our customers and community as best we can.

Thank you for your support and happy sending!

Avi, Founder of Parcel

Who's on the team?

Parcel is made by me, Brian, and Naomi.

Avi Goldman

Avi Goldman


Brian Bock

Brian Bock


Naomi West

Naomi West



P.S. If you're looking for someone to help with your marketing, hire Naomi!