The story

During my time working as a Developer Advocate in the email industry, I got frustrated with the tools that were available for email development. As I got deeper into the email community, I realized I wasn't alone. The idea of working on this problem rattled in my head for a couple of years until finally, in July of 2020, I put pen to paper – or rather put fingers to keyboard – and started working a code editor for email that would eventually become Parcel.

Since then, Parcel has been used to create emails for some of the largest brands in the world. It's changed a lot since then, but the goal is the same – help email developers, designers, and marketers create high-performing, creative emails.

In August 2022, Parcel joined, and together we look forward to continuing to drive email accessibility standards forward collaboratively and improving the way we create emails as an industry.

Parcel will continue to develop as an email coding platform, and I will be both focused on launching new features and creating the best-in-class email marketing experience for Parcel; but additionally, will get to work on creating a fantastic email experience within the product as well.

Thank you for your support and happy sending!

Avi, Founder of Parcel