Parcel & Customer.io Present

Parcel Unpacked

Roll up your sleeves and unpack email with us! This two-day, completely immersive virtual conference is made for the developer, marketer or strategist looking to dive deep on all things email.

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Let's Unpack Email Together

Register for free to participate in live coding sessions, career development panels, and the latest walkthroughs on building email design systems. Featuring a fantastic lineup of speakers, you’ll walk away with fresh ideas for improving your email campaigns in 2024–and beyond.

Schedule

Day one

Day One Welcome

Parcel Unpacked will kickoff with a note of community gratitude from Avi for not only the speakers that are contributing to the wealth of emailgeek knowledge but also the audience for coming together in support of this two-day event. This kickoff session will include an interactive quiz on the history of email, so come participate before we jump straight into live coding!

Avi Goldman

Pesky White Lines in Outlook

I've been looking into this for years, I wrote a big long article about it with a fellow email developer, then more and more developers have shared their experience, along with not only the horizontal line but also vertical ones. I want to share what I have learned in depth with everyone to stop the white lines in email!!


Jay Oram

The Battle of Email Development Techniques

Always been curious of when to use a table vs. a div? In this dynamic session, Megan and Anne team up to live code out various email techniques and review their similarities and differences.


Anne Tomlin
Megan Boshuyzen

No Small Parts: How to Ace Your Alt Text

When I turned images off and relied on alt text to navigate my inbox, what I found was... awful. Inspired by my 4-part blog series, this presentation will explain text alternatives from every angle and provide you with the direction you need to write alt text that does its job.


Sarah Gallardo

Getting off the Newsletter Hamster Wheel

Andrew revolutionizes content curation at Email Love, streamlining delivery by repurposing content and automating distribution. Dive into his innovative workflow for time-saving tips in their newsletter series.


Andrew King

AMPScript Optimization Tactics for Enterprise-Level Emails

In this talk I’m going to take you through some of my best tips for scaling, future-proofing and optimizing your Salesforce Marketing Cloud emails for efficiency using streamlined AMPScript code. I’ll show you some of the must-know AMPScript techniques which are particularly essential for enterprise level organizations dealing with vast datasets, and you’ll learn how to harness the power of AMPScript to unlock seamless email personalization at scale.


Jennifer Birks

Talking Type E:

Paul Airy’s email, Type E:, has been described as “A consistent must-read for digital marketers and communicators.” Find out what inspired him to write it, design it, illustrate it and develop it, how it’s evolved, and what tools he uses to create it.


Paul Airy

How to Train a GPT Model

Learn how to configure a GPT model specific to you and your business to help streamline the creation of email copy.


Aaron Hanson

Day two

Day Two Welcome

The accomplishments of 2023 shouldn't go unnoticed. Join us for Day Two's kickoff where we will recap accomplishments of the prior year!

Naomi West

The future of Coding Email (after Outlook)

Big changes are coming to email development. Microsoft is slowly rolling out a new much-improved version of Outlook and sunsetting Windows Mail. The days of coding email using tables are coming to an end, but what comes next? Find out in this future-looking talk.


Ollie Williams

Perspectives from a Junior Coder — What the Past Year has Taught Me

In this AMA-style session, learn how Hannah landed a job at ActionRocket as a Junior Coder and how she has approached learnings and new client projects over the past year.


Hannah Francis

Choose Your Own Adventure: How you can use AI and APIs to Make Your Customer the Hero of Your Emails

Remember those Choose Your Own Adventure books where the reader could make decisions for the main character? What if your email campaigns did the same?

Join this talk for a live demo of how you can use AI, APIs, and branching to make your subscribers the hero of their own journey with your brand!


Cody Stover
Giorgio Leonardi

Interactive emails & looking ahead at 2024

Join Mark and Avi to look at how we approached breaking down this event's registration email, and what's coming next for Parcel in 2024.


Mark Robbins
Avi Goldman

‘Doing strategy’ as an Email Designer

Business and strategy are not taught in design school and it’s not something every designer is drawn to, but senior designers should know the basics and be able to communicate the value of design from a business POV.


Ted Goas

In the Grand Scheme of Design

Email as a channel, often sits in a larger digital landscape. We often see it as a unique channel, when in reality, it inherits the design, copy, and voice of those around it. Join this panel session to talk through how various designers approach creating on-brand emails with efficiency while also juggling alternate mediums as well.


Krystal Sim
Jesse Godfrey
Tithi Jasani

Commercial Breaks

Tea break tips - Simple enhancements

Learn some simple tricks to enhance the look of your email with only a couple of lines of code. Not every enhancement will work in every email client but where things don’t work they will fallback cleanly and still look great.

Mark Robbins

Speakers

We can't thank this group of speakers enough for participating in live coding, AMAs, panels, roundtables, and solo sessions at Parcel Unpacked.

Sarah Gallardo

Lead Email Developer

Sarah Gallardo is a lead email developer at Oracle where she enjoys coding emails, solving rendering errors, and making sure emails are accessible to everyone. Her work has provided her with insights into RTL language support, complex modular systems, as well as accessible and inclusive best practices.

Megan Boshuyzen

Senior Email Developer | Sinch Email

Megan Boshuyzen is the award-winning Senior Email Developer at Sinch Email, overseeing email development for Sinch Mailgun, Sinch Mailjet, and Sinch Email on Acid. She also leads Email on Acid’s monthly “Notes from the Dev” show, helping to advance the email development space by spotlighting thought leaders and sharing best practices. A graphic designer turned email developer, Megan believes that well-designed emails can transform the way businesses communicate with their customers and create positive change. Prior to joining Sinch Email, Megan co-founded Mango and Marigold Press – an award-winning, independent publishing house – and went on to spend more than four years building and growing the email program for the Harold Grinspoon Foundation’s PJ Library.

Jay Oram

Head of Dev | ActionRocket

I love email development, the challenges, the code, the community. Day to day I look after code at the digital agency ActionRocket, by night, I sleep (Was you expecting me to say I write code??).

Krystal Sim

Visual Designer

Located in Southern California, Krystal is a freelance visual and web designer with a flair for crafting digital experiences. In 2021, she ventured into the world of web design, embarking on a journey to transform digital landscapes. In her previous role at Unincorporated, a higher ed agency, she’s been fortunate to work with clients in the education space like USC and Trinity College Dublin, bringing their visions to life through visually appealing and user-centric websites. Her expertise lies in creating seamless online experiences that resonate with users through words and align with brand identities. With her expertise and love for reading, her mission is to represent a brand’s humanity online through design and copywriting.

Paul Airy

Accessibility & Usability Consultant / Email Designer & Developer / BeSci Practitioner

Paul Airy is an Email Designer and Developer, Accessibility and Usability Consultant, and Behavioural Science Practitioner – all subjects he’s spoken about at Litmus Live, Inbox Expo and The Email Innovation Summit. He’s also the founder of Beyond the Envelope™ and, of course, Author, Illustrator, Designer and Developer of Type E:

Andrew King

Managing Director & Head Curator | Email Love

I’m an email marketer, agency owner, husband, and dad. I’ve designed, coded, and deployed hundreds of emails (to millions of people) and most recently consulted on email strategy for some of the world’s largest retail, gaming, publishing, and SaaS businesses. I regularly speak at industry events and can often be found pondering the future of email in San Francisco.

Jesse Godfrey

Executive Creative Director

Jesse is the Executive Creative Director at Clemson University and leads creative and brand management for the institution’s in-house marketing team. He also teaches brand design in the Business College. In addition to his role at Clemson, Jesse leads creative for MKTGRhythm, an e-commerce-focused email marketing consultancy where he helps shape clients’ brand presence in the email space.

Hannah Francis

Junior Coder

Meet Hannah, a junior email coder at ActionRocket, with a passion for crafting captivating emails. She seamlessly combines creativity and technical skills to bring emails to life. She’s always open to connect on her social channels!

Cody Stover

Sr. Manager, Demand Generation

Cody has been at Customer.io for 4+ years, creating emails that sell email products to email people. (Did I say email enough?)

Giorgio Leonardi

Giorgio is a tech and automation geek, based in Italy with marketing experience and an engineering background. After working across different teams, companies and startups, Giorgio knows what truly drives efficiency, control and ROI. He knows how well process automation eliminates the lead to lost time and revenue, while increasing productivity and compliance to better customer experience and performance.

Annett Forcier

Owner & Managing Director of EmailBoutique

Annett Forcier is a seasoned professional in the field of email marketing and digital design. With a wealth of experience, she specializes in crafting visually stunning and effective email campaigns. Annett is known for her meticulous attention to detail, creative flair, and strategic approach to designing campaigns that resonate with target audiences. Her expertise extends to developing comprehensive email design systems, ensuring brand consistency, and optimizing campaigns for various email clients. Annett is dedicated to delivering high-quality, results-driven solutions that elevate email marketing efforts for her clients.

Anne Tomlin

Owner, Emails Y’all

Anne Tomlin is a freelance email developer and the founder of Emails Y’all. Specializing in email development for over a decade, she has worked with such brands as Discovery Inc., NPR, and Cameo. Anne is dedicated to coding accessible, responsive emails that render gorgeously in every major client. She runs Emails Y’all based on the principle that everyone deserves an excellent rendering regardless of their chosen client.

Aaron Hanson

Growth & Lifecycle Marketer

With over 5 years of experience in email marketing, Aaron focuses on developing campaigns that capture attention and encourage engagement. He loves building creative ways to deliver emails that matter, whether it’s by using APIs to trigger emails based on weather conditions or employing AI to scale content generation.

Ollie Williams

UI & UX Web Designer

Oliver Williams has worked on frontend development, design systems and UI/UX design at Springer Nature, giffgaff and Gradle. He was a long-time contributor to CSS Tricks and now writes his own blog, FullyStacked.net, which focuses on web standards.

Ted Goas

Principal Product Designer, Team Lead

Ted is a product designer, researcher, developer leading teams that turn abstract ideas into usable products. He believes design is about taking the complex and chaotic and making it accessible to people, responsive, and as fast as possible. His goal is to create work that’s cool enough to show his friends and honest enough to show his parents.

Tithi Jasani

Senior Product Designer

Tithi leads the Provider Match product at Included Health and has over 8 years of experience with digital product design in education, healthcare, and manufacturing. Beyond her role, she is enthusiastic about addressing global challenges—tackling climate change, reducing food waste, and enhancing healthcare access. A proud owner of an adorable chihuahua, Tithi finds joy in both professional and personal pursuits and spends her free time dancing, skiing, and creating beautiful art.

Jennifer Birks

Senior Salesforce Marketing Cloud Engineer

Jen is a Senior Salesforce Marketing Cloud Engineer at The LEGO Group, and extends her email expertise to the wider community through her YouTube channel, "The Email Code.” Jen has been developing emails for over 10 years, and has been lucky enough to learn email mastery alongside some of the best designers, copywriters and strategists in the business. A self-confessed “Massive Email Geek”, Jen is passionate about empowering organisations to unlock the full potential of their email marketing efforts.

Naomi West

Product Marketing Manager | Parcel

Naomi is a passionate Lifecycle Marketer with over six years of experience in B2B and SaaS. She loves the capabilities of marketing automation and enjoys writing about the intricacies of email that can result in a brand standing out in the inbox.

Mark Robbins

Software Engineer | Parcel

I’ve been working in email for over 10 years, pushing email markup to it’s limits with interactive email and working to make email better for everyone with my work on email accessibility. I am a member of the AMP for Email working group and a co-founder/co-admin of the Email Markup Consortium.

Avi Goldman

Director of Email Platform

Avi Goldman is the founder of Parcel, the Email Coding Platform. With a background in software engineering, Avi is an email geek who enjoys building solutions that make people’s lives easier. In his free time, he indulges in various hobbies and activities.

“Parcel Unpacked, this event was filled with so much info to succeed in Email Development 🙌”
–– Joseph Osorio, HTML Email Developer
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Frequently asked questions