Handle with Care.
Parcel Unpacked
On January 17th & 18th, we held Parcel Unpacked. Catch up on what you missed.
We Unpacked Email Together
Over 700 members of the email community registered to attend two days of live coding, career development panels, and the latest walkthroughs of how to build an email design system of your own. We celebrated industry accomplishments, and joked about rubber ducking. We can’t wait for Parcel Unpacked 2.0!
Schedule
Day 1
Day One Welcome
Parcel Unpacked will kickoff with a note of community gratitude from Avi for not only the speakers that are contributing to the wealth of emailgeek knowledge but also the audience for coming together in support of this two-day event. This kickoff session will include an interactive quiz on the history of email, so come participate before we jump straight into live coding!
Live Coding an Email
We set a challenge for Rémi, optimize 3-emails for dark mode in less than an hour...
Developers: Zero to Hero
We, as a collective aren't very forthcoming with finding a path to success when you're a junior. I'll share some of the steps you can follow to level up your skillset in an ever-increasingly competitive industry.
The Magic of Interactive Emails (Live Coding!)
Why is interactive email important? How does interactive email work? How do I implement interactive email? In this talk, we’ll go over the reasons why interactive email performs better than normal emails, and we’ll even have a live coding example to build one together!
Design Systems: Legos of the Email World
Email development is hard. Snap your emails into place by creating the building blocks you need for success as we dive into the technical aspects of creating a powerful email design system in Parcel. Join us to learn how to leverage components, contexts, and JSON to dynamically change visual branding, copy, and more.
Day 2
Day Two Welcome
The accomplishments of 2022 shouldn't go unnoticed. Join us for Day Two's kickoff, including a recap of major email milestones that we encountered in 2022. The launch of the Email Markup Consortium, greater BIIMI support, and salary transparency within the emailgeeks community have contributed to positive strides forward for both developers and the emails we send!
Developing Emails at an Agency, AMA
Join ActionRocket for this team AMA to find out more about their email development process. They will discuss the journey of how a project goes from a brief, into a design, to being an award-winning email in the inbox.
Emails for All
A talk about Accessibility and Diversity in Marketing Communications. How an email developer can ensure their code and email design excludes no one.
Drag & Drop Email Design Systems for Salesforce Marketing Cloud
A simplified and tailored process to enable an Email Design System on Salesforce Marketing Cloud. Design emails 3x faster, with pre-approved assets. Get developer features in the hands of marketing teams and increase your client's platform usability.
How Designers and Developers Can Stand out in a Job Interview
Excelling as an email developer is more than just building a strong portfolio. In this AMA, we'll discuss strategies for selling yourself during career growth opportunities and achieving success through applying passion and collaboration.
Webhooks: Unlocking Your Email Automation Potential
Talk through two webhook use cases that you can implement into your marketing program in less than 30-minutes. Examples will include updating user profiles in your ESP, and creating a Slack Channel to monitor email deployments.
Navigating the Non-Linear Path
The path to email dev success isn’t a linear one. How, as developers, did we get here, and where will this career take us? Hear from a panel of email experts on their own career journeys and words of wisdom towards navigating your own.
Commercial Breaks
Debugging Quick Tips.
A series of short videos showing some quick tips on debugging email code. From dev tools to rubberducking.
Speakers
We can't thank this group of speakers enough for participating in live coding, AMAs, panels, roundtables, and solo sessions at Parcel Unpacked.
Senior Email Developer | Sinch Email
Megan Boshuyzen is the Senior Email Developer at Email by Sinch, overseeing email development for Sinch’s Mailgun, Mailjet, Email on Acid and InboxReady products. She also leads Email on Acid’s monthly “Notes from the Dev” newsletter and co-hosts its accompanying video series, helping to advance the email development space by spotlighting thought leaders and sharing best practices. A graphic designer turned email developer, Megan believes that well-designed emails can transform how businesses communicate with their customers and create positive change. Prior to joining Email by Sinch, Megan co-founded Mango and Marigold Press – an award-winning, independent publishing house – and went on to spend more than four years building and growing the email program for the Harold Grinspoon Foundation’s PJ Library.
Email Developer | Mayoris
Niven is an Interactive Email Developer from New Zealand, now living in Scotland where he works remotely for the Swiss digital marketing agency, Mayoris. Niven has over eight years of experience building emails for companies all over the world with stints as a front end developer in the last 10 years. In his spare time, he's coding HTML Email experiments and sharing his findings through his blog 'Bare Bones' and pretending to be a race car driver online, racing other people pretending to be race car drivers.
Email Developer
After years of support developers as a PC technician, Ivan Hurt unexpectedly became an email developer and wouldn’t have it any other way. Ivan now documents his email developer career on YouTube at https://www.youtube.com/c/IvanHurt and runs https://emailDevResumes.com, resume writing service for email developers.
Sr. Marketing Technology Manager | Customer.io
After six years as an email marketer in EdTech (from coding to content strategy), Nimira shifted towards marketing technology and automation. She loves exploring product features, designing systems' architecture, digging into data for insights, and building all kinds of automations.
Solution Architect
Email geek at heart, I love learning new stuff all the time, and finding solutions to marketing & design problems. I currently work at Orange Digital as Solution Architect.
Head of Dev | ActionRocket
Jay heads up the code solutions team at ActionRocket, usually experimenting with new code for emails or finding that elusive rendering fix. You may have seen the Wordle in email special #EmailWeekly, that David Attenborough interactive email or seen him code live - a self confessed #EmailGeek always willing to chat all things email dev.
Mark has been working in email for over 10 years, pushing code to it’s limits with his work on interactive email and working to make email better for everyone with his work on email accessibility. He is a member of the AMP for Email working group and a co-founder/co-admin of the Email Markup Consortium.
Principal Product Designer | Dialpad
Ted is a product designer, researcher, developer leading teams that turn abstract ideas into usable products. He believes design is about taking the complex and chaotic and making it accessible to people, responsive, and as fast as possible. His goal is to create work that’s cool enough to show his friends and honest enough to show his parents.
Marketing Strategist | ActionRocket
Bex manages all things marketing for ActionRocket. She gets their name out there pushing partnerships, sponsorships and events. Whilst devising and delivering their agency marketing plans, covering social channels, and being the face behind their weekly newsletter Email Weekly. Her role also sees her play an important part within their strategy team, supporting client work and delivering on strategic projects.
Email developer | Tilt Studio
Rémi Parmentier is a French front-end developer working at his own small web development agency, Tilt Studio. He loves to learn, and enjoys even more to teach.
Marketing Automation Specialist | Customer.io
Giorgio is a tech and automation geek, based in Italy with marketing experience and an engineering background. After working across different teams, companies and startups, Giorgio knows what truly drives efficiency, control and ROI. He knows how well process automation eliminates the lead to lost time and revenue, while increasing productivity and compliance to better customer experience and performance.
Email Developer
Success driven email developer with Web developer skillsets. I love solving email problems and coding challenging email/web designs. My unique passion for people is what compels me to Own the creative process in my projects. I hope to inspire others to take creative challenges head on! Excelling in growing business audience through my CMS expertise, Marketing cloud proficiency, and unbeatable workmanship. Email marketing and web development are not jobs to me. They're just the hobbies i get paid to do.
Manager, Marketing Operations
Marketing Operations Manager with over 6 years of building, optimizing, and owning day-to-day operations of marketing campaigns and MarTech stacks. Started with coding in high school, and developed my skills as an email developer working on different projects in my first job. Once my role started to expand, I moved into marketing automation, which started giving me a broader view of how emails played a role in marketing campaigns. Ultimately, I wanted to keep growing which led me into working with different tools in the MarTech stack and help optimize campaigns as a whole.
Lead Developer | Oracle
Sarah Gallardo is a lead email developer at Oracle where she enjoys coding emails, solving rendering errors, and making sure emails are accessible to everyone. Her work has provided her with insights into RTL language support, complex modular systems, as well as accessible and inclusive best practices. She is a co-director for YES! Colorado, an advocacy group for students with dyslexia where teens mentor younger kids and teach them to advocate for themselves in school and at home. Sarah spends her free time exploring Denver and the Rocky Mountains with her teen daughters.
Senior Designer | ActionRocket
Ben is a highly talented email and CRM designer. He supports ActionRocket's key accounts helping to take a brief and bring it to life in the inbox. Whether it’s animation, interactivity, or designing a team of elves to support an Email Weekly email - It’s all in his repertoire!
Founder & CEO | Spellbound
Akshaya is the founder of Spellbound, a no-code platform that helps brands build interactive email experiences that work with their existing ESPs. She's passionate about lowering the barriers for marketing teams to experiment with interactive emails and bring functional delight to their audiences while improving conversion rates. She previously ran a consumer social startup, and worked at Bloomberg, Microsoft, etc as an engineer.
Founder of Parcel
Avi Goldman is the founder of Parcel, the Email Coding Platform. With a background in software engineering, Avi is an emailgeek who enjoys building solutions that make people’s lives easier. In his free time, he spends time with his two cats (who are featured as the light and dark themes in Parcel).
Product Marketing Manager | Parcel
Naomi is a passionate Lifecycle Marketer with over six years of experience in B2B and SaaS. She loves the capabilities of marketing automation and enjoys writing about the intricacies of email that can result in a brand standing out in the inbox.