Parcel Unpacked
Roll up your sleeves and unpack email with us! This two-day, completely immersive virtual conference is made for the developer, marketer or strategist looking to dive deep on all things email.
Catch up on recordings
Let's Unpack Email Together
Register for free to participate in live coding sessions, career development panels, and the latest walkthroughs on building email design systems. Featuring a fantastic lineup of speakers, you’ll walk away with fresh ideas for improving your email campaigns in 2024–and beyond.
Schedule
Day one
Day One Welcome
Parcel Unpacked will kickoff with a note of community gratitude from Avi for not only the speakers that are contributing to the wealth of emailgeek knowledge but also the audience for coming together in support of this two-day event. This kickoff session will include an interactive quiz on the history of email, so come participate before we jump straight into live coding!
Pesky White Lines in Outlook
I've been looking into this for years, I wrote a big long article about it with a fellow email developer, then more and more developers have shared their experience, along with not only the horizontal line but also vertical ones. I want to share what I have learned in depth with everyone to stop the white lines in email!!
The Battle of Email Development Techniques
Always been curious of when to use a table vs. a div? In this dynamic session, Megan and Anne team up to live code out various email techniques and review their similarities and differences.
No Small Parts: How to Ace Your Alt Text
When I turned images off and relied on alt text to navigate my inbox, what I found was... awful. Inspired by my 4-part blog series, this presentation will explain text alternatives from every angle and provide you with the direction you need to write alt text that does its job.
Getting off the Newsletter Hamster Wheel
Andrew revolutionizes content curation at Email Love, streamlining delivery by repurposing content and automating distribution. Dive into his innovative workflow for time-saving tips in their newsletter series.
AMPScript Optimization Tactics for Enterprise-Level Emails
In this talk I’m going to take you through some of my best tips for scaling, future-proofing and optimizing your Salesforce Marketing Cloud emails for efficiency using streamlined AMPScript code. I’ll show you some of the must-know AMPScript techniques which are particularly essential for enterprise level organizations dealing with vast datasets, and you’ll learn how to harness the power of AMPScript to unlock seamless email personalization at scale.
Talking Type E:
Paul Airy’s email, Type E:, has been described as “A consistent must-read for digital marketers and communicators.” Find out what inspired him to write it, design it, illustrate it and develop it, how it’s evolved, and what tools he uses to create it.
How to Train a GPT Model
Learn how to configure a GPT model specific to you and your business to help streamline the creation of email copy.
Day two
Day Two Welcome
The accomplishments of 2023 shouldn't go unnoticed. Join us for Day Two's kickoff where we will recap accomplishments of the prior year!
The future of Coding Email (after Outlook)
Big changes are coming to email development. Microsoft is slowly rolling out a new much-improved version of Outlook and sunsetting Windows Mail. The days of coding email using tables are coming to an end, but what comes next? Find out in this future-looking talk.
Perspectives from a Junior Coder — What the Past Year has Taught Me
In this AMA-style session, learn how Hannah landed a job at ActionRocket as a Junior Coder and how she has approached learnings and new client projects over the past year.
Choose Your Own Adventure: How you can use AI and APIs to Make Your Customer the Hero of Your Emails
Remember those Choose Your Own Adventure books where the reader could make decisions for the main character? What if your email campaigns did the same?
Join this talk for a live demo of how you can use AI, APIs, and branching to make your subscribers the hero of their own journey with your brand!
Interactive emails & looking ahead at 2024
Join Mark and Avi to look at how we approached breaking down this event's registration email, and what's coming next for Parcel in 2024.
‘Doing strategy’ as an Email Designer
Business and strategy are not taught in design school and it’s not something every designer is drawn to, but senior designers should know the basics and be able to communicate the value of design from a business POV.
In the Grand Scheme of Design
Email as a channel, often sits in a larger digital landscape. We often see it as a unique channel, when in reality, it inherits the design, copy, and voice of those around it. Join this panel session to talk through how various designers approach creating on-brand emails with efficiency while also juggling alternate mediums as well.
Commercial Breaks
Tea break tips - Simple enhancements
Learn some simple tricks to enhance the look of your email with only a couple of lines of code. Not every enhancement will work in every email client but where things don’t work they will fallback cleanly and still look great.
Speakers
We can't thank this group of speakers enough for participating in live coding, AMAs, panels, roundtables, and solo sessions at Parcel Unpacked.
Lead Email Developer
Sarah Gallardo is a lead email developer at Oracle where she enjoys coding emails, solving rendering errors, and making sure emails are accessible to everyone. Her work has provided her with insights into RTL language support, complex modular systems, as well as accessible and inclusive best practices.
Senior Email Developer | Sinch Email
Megan Boshuyzen is the award-winning Senior Email Developer at Sinch Email, overseeing email development for Sinch Mailgun, Sinch Mailjet, and Sinch Email on Acid. She also leads Email on Acid’s monthly “Notes from the Dev” show, helping to advance the email development space by spotlighting thought leaders and sharing best practices. A graphic designer turned email developer, Megan believes that well-designed emails can transform the way businesses communicate with their customers and create positive change. Prior to joining Sinch Email, Megan co-founded Mango and Marigold Press – an award-winning, independent publishing house – and went on to spend more than four years building and growing the email program for the Harold Grinspoon Foundation’s PJ Library.
Head of Dev | ActionRocket
I love email development, the challenges, the code, the community. Day to day I look after code at the digital agency ActionRocket, by night, I sleep (Was you expecting me to say I write code??).
Visual Designer
Located in Southern California, Krystal is a freelance visual and web designer with a flair for crafting digital experiences. In 2021, she ventured into the world of web design, embarking on a journey to transform digital landscapes. In her previous role at Unincorporated, a higher ed agency, she’s been fortunate to work with clients in the education space like USC and Trinity College Dublin, bringing their visions to life through visually appealing and user-centric websites. Her expertise lies in creating seamless online experiences that resonate with users through words and align with brand identities. With her expertise and love for reading, her mission is to represent a brand’s humanity online through design and copywriting.
Accessibility & Usability Consultant / Email Designer & Developer / BeSci Practitioner
Paul Airy is an Email Designer and Developer, Accessibility and Usability Consultant, and Behavioural Science Practitioner – all subjects he’s spoken about at Litmus Live, Inbox Expo and The Email Innovation Summit. He’s also the founder of Beyond the Envelope™ and, of course, Author, Illustrator, Designer and Developer of Type E:
Managing Director & Head Curator | Email Love
I’m an email marketer, agency owner, husband, and dad. I’ve designed, coded, and deployed hundreds of emails (to millions of people) and most recently consulted on email strategy for some of the world’s largest retail, gaming, publishing, and SaaS businesses. I regularly speak at industry events and can often be found pondering the future of email in San Francisco.
Executive Creative Director
Jesse is the Executive Creative Director at Clemson University and leads creative and brand management for the institution’s in-house marketing team. He also teaches brand design in the Business College. In addition to his role at Clemson, Jesse leads creative for MKTGRhythm, an e-commerce-focused email marketing consultancy where he helps shape clients’ brand presence in the email space.
Sr. Manager, Demand Generation
Cody has been at Customer.io for 4+ years, creating emails that sell email products to email people. (Did I say email enough?)
Giorgio is a tech and automation geek, based in Italy with marketing experience and an engineering background. After working across different teams, companies and startups, Giorgio knows what truly drives efficiency, control and ROI. He knows how well process automation eliminates the lead to lost time and revenue, while increasing productivity and compliance to better customer experience and performance.
Owner & Managing Director of EmailBoutique
Annett Forcier is a seasoned professional in the field of email marketing and digital design. With a wealth of experience, she specializes in crafting visually stunning and effective email campaigns. Annett is known for her meticulous attention to detail, creative flair, and strategic approach to designing campaigns that resonate with target audiences. Her expertise extends to developing comprehensive email design systems, ensuring brand consistency, and optimizing campaigns for various email clients. Annett is dedicated to delivering high-quality, results-driven solutions that elevate email marketing efforts for her clients.
Owner, Emails Y’all
Anne Tomlin is a freelance email developer and the founder of Emails Y’all. Specializing in email development for over a decade, she has worked with such brands as Discovery Inc., NPR, and Cameo. Anne is dedicated to coding accessible, responsive emails that render gorgeously in every major client. She runs Emails Y’all based on the principle that everyone deserves an excellent rendering regardless of their chosen client.
Growth & Lifecycle Marketer
With over 5 years of experience in email marketing, Aaron focuses on developing campaigns that capture attention and encourage engagement. He loves building creative ways to deliver emails that matter, whether it’s by using APIs to trigger emails based on weather conditions or employing AI to scale content generation.
UI & UX Web Designer
Oliver Williams has worked on frontend development, design systems and UI/UX design at Springer Nature, giffgaff and Gradle. He was a long-time contributor to CSS Tricks and now writes his own blog, FullyStacked.net, which focuses on web standards.
Principal Product Designer, Team Lead
Ted is a product designer, researcher, developer leading teams that turn abstract ideas into usable products. He believes design is about taking the complex and chaotic and making it accessible to people, responsive, and as fast as possible. His goal is to create work that’s cool enough to show his friends and honest enough to show his parents.
Senior Product Designer
Tithi leads the Provider Match product at Included Health and has over 8 years of experience with digital product design in education, healthcare, and manufacturing. Beyond her role, she is enthusiastic about addressing global challenges—tackling climate change, reducing food waste, and enhancing healthcare access. A proud owner of an adorable chihuahua, Tithi finds joy in both professional and personal pursuits and spends her free time dancing, skiing, and creating beautiful art.
Senior Salesforce Marketing Cloud Engineer
Jen is a Senior Salesforce Marketing Cloud Engineer at The LEGO Group, and extends her email expertise to the wider community through her YouTube channel, "The Email Code.” Jen has been developing emails for over 10 years, and has been lucky enough to learn email mastery alongside some of the best designers, copywriters and strategists in the business. A self-confessed “Massive Email Geek”, Jen is passionate about empowering organisations to unlock the full potential of their email marketing efforts.
Product Marketing Manager | Parcel
Naomi is a passionate Lifecycle Marketer with over six years of experience in B2B and SaaS. She loves the capabilities of marketing automation and enjoys writing about the intricacies of email that can result in a brand standing out in the inbox.
Software Engineer | Parcel
I’ve been working in email for over 10 years, pushing email markup to it’s limits with interactive email and working to make email better for everyone with my work on email accessibility. I am a member of the AMP for Email working group and a co-founder/co-admin of the Email Markup Consortium.
Director of Email Platform
Avi Goldman is the founder of Parcel, the Email Coding Platform. With a background in software engineering, Avi is an email geek who enjoys building solutions that make people’s lives easier. In his free time, he indulges in various hobbies and activities.
“Parcel Unpacked, this event was filled with so much info to succeed in Email Development 🙌”–– Joseph Osorio, HTML Email Developer