Guide for designers
If you’ve been in design for a while, you know that email has some major limitations compared to the web. You may spend your time on CanIEmail wondering, “Okay, if I design the email like this, will it render as such?” resulting in a most often “no”. With many web tools out there, email can feel like the forgotten step-child.
Parcel is an email coding platform that is helping Email Designers create more responsive, accessible, and scalable email designs. With Parcel, Email Designers can easily create and test their email designs, ensuring that they look great on any device. Even better, we integrate with CanIEmail, so as you design, you can understand if what you’re building will be supported by various devices and clients.
One of the biggest challenges for Email Designers is creating emails that are responsive, meaning that they look good on any device, from a small smartphone to a large desktop monitor. With Parcel, Email Designers can easily create and test their designs on multiple devices through the use of Inbox Previews.
With over 90 rendering options, you can rest assured regardless of the client, device, or operating system, your emails will look great wherever they are viewed. After hand-selecting which Inbox Previews you'd prefer to run, you'll be able to see side-by-side layouts of your email.
Parcel helps email creators scale their email design systems, allowing them to easily create and manage multiple email templates through the use of snippets and components. Whether you have saved code you frequently build with (snippets), or want one source of truth for something like an email footer (component), you can piece together emails like building blocks. This makes it easy for email designers to create and maintain a consistent look and feel for their emails, even as their design needs evolve over time.
In addition to being responsive, email designs also need to be accessible to all subscribers. Parcel helps Email Designers create accessible emails by automatically checking their HTML and CSS for accessibility issues and providing suggestions for how to fix any problems that are found. This makes it easy for email designers to create emails that are accessible to all users. The accessibility checker is one of many validation tools Parcel offers, additionally including link and image validation.
Finally, if you work in a larger team and frequently need various stakeholder approval, Parcel’s Feedback & Approval feature makes it easy to track changes, request final approval from key parties, and track the number of revisions made over time. By keeping communication under one roof, you can avoid long back-and-forth threads and feel confident that you’ve received “final approval” before passing it to your ESP for its send.
