Thanks to Parcel I could test the dark mode aspect quickly, and I got the "No problems found. Great work!" message as it achieved a 100% accessibility score (0 critical 0 serious 0 moderate 0 mild)! My client loves it :) - Steven Hambleton, Emailancer
Steven Hambleton has been using Parcel since 2020 to craft emails at his agency Emailancer. He’s most recently celebrated one of his clients ’ emails being featured on Really Good Emails!
Emailancer is a company that specializes in designing and hand-coding unique and personalized emails for businesses that care about their customers. And with Steven hoping to enable that, he spends most of his day hand-coding responsive, accessible emails with live text and dark mode support. Once created to his clients satisfaction, he’ll integrate them with their email platform to ensure the clients can start communicating with their customers easily!
It’s one thing to deliver responsive and accessible emails, but to go the extra mile and consider dark mode as well?! *Chefs kiss.
As a business owner, since Steven is responsible for every aspect of ensuring Emailancer is operational and successful (read: wearing every single hat there is) he looks for ways to save time in his workflows without skimping on quality.
Before discovering Parcel, Steven relied on a number of web services to manage projects with multiple templates. Email creation became cumbersome as he had to rely on multiple sites to check email client compatibility, test accessibility, or inline styles.
Coming from a web development background, Steven notes:
As a former web developer, I'm a big fan of Panic's Coda and Microsoft's VS Code and while they're excellent code editors, they rely on third-party extensions primarily geared towards programmers and web developers and as such, don't include email-related tools and reports.
Prior to Parcel, Steven would continue to lean on his code editors built for web, but needed to to frequently source out tools and plugins to ensure email compatibility. But why have ten tools open when you can have one?
Handcrafted, responsive emails are Stevens's specialty. But personalized HTML email design takes time and TLC! Instead of swapping between one website to check email client rendering, another to inline code, another to check dark mode, and yet another to run a final accessibility test, Steven can use Parcel’s functionality for everything.
Since implementing Parcel, Steven has seen positive changes in its workload and email creation.
Thanks to Parcel I could test the dark mode aspect quickly, and I got the "No problems found. Great work!" message as it achieved a 100% accessibility score (0 critical 0 serious 0 moderate 0 mild)! My client loves it :)
Not only is Steven ensuring his clients have beautifully built emails, but he’s also ensuring that his clients reach all subscribers with said emails.
If you're looking to improve your email creation process and provide a better experience for your customers, consider using Parcel to streamline your workflow and achieve better results — just like Emailancer does.